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The Contentbot

‘Contentbot’ is a virtual AI participant in the digital content economy that you can watch working in real time, 24 hours per day. A list of URLs comprised of the top sites at and the top­shared websites on Facebook, is used as a starting point ­ from there it browses at random, with the 3D screen updating in real time. At randomly selected intervals, the bot promotes the page it is currently on, by tweeting about it. The tone of the message has been calibrated via rudimentary sentiment analysis of the page’s body. By doing this, it transcends from being a mere consumer of content to becoming a fully functioning actor in the ‘attention economy’.

Taylor Alexander