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Retail therapy

RETAIL THERAPY is a visual reenactment of Calvin Klein commercials from the 80s that were named to be memorable by several people who are affected with a compulsive buying disorder. In contrast to the originals the spoken text was replaced with confessions of shopping addicts. The work RETAIL THERAPY asks in what way and to what extent compulsive buying disorder is triggered by the advertising industry.

Marko Schiefelbein