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High Retention, Slow Delivery

With “High Retention, Slow Delivery”, Dullaart challenges the contemporary attention that the economy has given to social media, appreciating popularity over quality and social skills over talent. What are the difficulties of assessing value through likes and follows? Dullaart purchased through eBay 2.5 million fake Instagram followers. Then, he distributed them amongst a selection of accounts from the art world, ensuring each person had 100,000 followers, resetting the levels by which we measure a user’s popularity. By targeting the art world in particular, Dullaart is making a comment on the impact that these systems of validation have on the way artists make, disseminate and work online.

Dullaart Constant