Collar AG

Under the giant wave of big data, every decision we made on the web is being drawn into bottomless whirlpool. Whether you drop a keyword in Google’s search engine, or click a like on the Facebook, the Internet will record it and customize the filter bubble for your behavior. Even we are aware that our user’s behavior, privacy and security are being monitored, we are still willing to sacrifice a certain level of freedom and be the surrenderers. In other words, we are surrendering our privacy as to get connected to the virtual world. To echo the theme “Surviving the Glass System” of the Cinema 2.0 Media Art Exhibition, we create a wearable devices entitled “Collar AG” that gives a unique experience of spatial intervention to the visitors. The device pretends to be an audio guide to walk you through the exhibition site, giving you the information about the artwork automatically. Yet, the device will intervene the visitors’ behavior by giving irrelevant signals, bringing an extraordinary exhibition experience to the audience. Collar AG is a fashionable object that act as a remediation of the ideological frames of the internet. The project attempts to experiment this seductive and contradictory situation.

XCEED Collective